Advertisement Platform Using Google Map

Abstract – Advertising plays a very important role in today’s age of competition. Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer. The world still uses the age-old and primitive techniques for advertisement. Our objective is to increase and maximize the efficiency of these already existing advertisement systems. There are various ways in which the advertisement system can be improved. One such way is to make the advertisement system vary and change according to the location of the vehicle. This ensures that we capture the target audience in a much creative and interactive way by providing them information and advertisements that are related to their current location whilst traveling. The target audience gets a much better and personalized viewing experience if he gets content that is relevant and related to his current near his present location.

Requirement

If you’re a business owner, you can have your company added to Google’s network so it can be found on Google Maps. You just need to provide details about your business information on Google Places. This will enable your business to be located by customers who do a search that relates to your business’ name or the services you offer. Also, your location will be mapped for easy access to your establishment. Small scale industries, vendors or distributors can not afford that much cost to puts ads on google map,  so we are providing that facility in a very affordable cost for small scale industries.

Challenges

  1. If there no internet connectivity google map can not work.
  2. If keywords are not matched with the google map data it will not able to show the ads on google map.

How Product Helped

Many people turn to Maps to find routes. By running an ad within this application, you make it easier for potential customers to find out about you and make their way to your business location. for e.g. User wants to travel at some destination, and he/she put that destination in google map, as he/she moves towards the destination he/she will see another destination on the same route which is earlier search by him/her. like I want to travel from Pune to Mumbai after started my journey at some point I can see the restaurants on my route, Cause I had to search it earlier. it means I can see the various places on my route based on my search history.

Key Benefits of a Stock Analysis System

Here are some of the potential benefits of local search ads:

  • Get more store visits.
  • As we already have users’ cache data, so we can identify what kind of ad we have to show to the user.
  • Get calls. Local search ads may include an option for users to call their locations. They use the phone number of the featured business location.
  • Help customers learn more about your business. Local search ads link to your business’s location page, which includes information such as store hours, address, customer reviews, and photos.

Data Used

  • Cache Data of user
  • Google map data of user
  • Advertisement data

Future Plans

  • We can integrate this system with Cab portal services – like 3 people are traveling in the same cab for different destinations, so each person cache data is different as per his/her destination, so he/ she will see the adds on google map related to their destination.
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